---
title: "Creating a new Persona"
url: "https://omni-knowledgebase.clicktech.com/en/article/creating-a-new-persona"
language: "en"
last_updated: "2025-11-26T22:13:02.332Z"
---

# Creating a new Persona

Select Personas from the main menu;

![](https://cdn-assets.productfruits.com/da809a52-d32c-4bc7-b2e5-e9e795aec35d)

Click '+ New Persona' and the create pop up will be presented - this video shows you what to do next;

[Embedded content](https://www.loom.com/embed/3610e5086a1646dbab1f4f39b6726475)

**IN SUMMARY!**

1.  **The Instructions field tells the AI what to do -** this is where you write the detailed instructions for how the AI should behave, respond, or what role it should play. It directly shapes the AI’s responses and personality

| Be as detailed as you need—the more context, the better the results |
| --- |
| Look at existing personas for inspiration |
| You can always edit your instructions later to refine the persona - explore how different instructions change the AI’s responses! |

***Example -** 'Act as a branding expert. Give creative, actionable advice for building a strong brand identity. Use a confident, encouraging tone'*

2\. **The Description field tells users what the persona is for - t**his is a short summary that explains what your persona does and what makes it unique. It helps you (and others) quick understand the persona’s purpose at a glance.

| Keep it brief—1-2 sentences is perfect |
| --- |
| Focus on what makes this persona helpful or different |
| Use clear, inviting language. |

***Example -**  'Provides creative branding advice to help businesses stand out and connect with their audience'*

**TOP TIP -** New to creating personas? Try the [Persona Creation Prompt Template!](https://omni-knowledgebase.clicktech.com/en/article/the-persona-creation-prompt-template)