---
title: "What is a Persona?"
url: "https://omni-knowledgebase.clicktech.com/en/article/what-is-a-persona"
language: "en"
last_updated: "2026-02-01T22:29:08.727Z"
---

# What is a Persona?

Persona’s are instructions to an AI Model to act in a certain way when providing a response. They provide important context to a Model to help ensure the output is as useful to a given situation as possible.

Omni AI comes with a section of predefined personas or create custom ones for your unique needs!

**Next** \- Take a look at our [Step by Step Guide to Omni AI Personas](https://assets.clicktech.com/hub/pdfs/Omni-AI-Personas-Step-By-Step-Guide.pdf)